Impotence Drug Name Makes Life Hard for Family
Tue February 4, 2003 02:54 PM ET
By Patricia Reaney
LONDON (Reuters) - It may the newest drug to rival Viagra and last longer and act quicker, but Briton Russell Cialis is not happy that the latest anti-impotence pill to hit the market shares his name and wants the company to change it.
The 64-year-old public relations executive and his family do not want their name linked to a drug that boosts male libido and have already been the butt of jokes since pharmaceutical giant Eli Lilly decided to call it Cialis.
They have been pressing the firm to choose another moniker for the yellow pills for nearly two years but the first official launch of the drug in Britain Tuesday with a 24-hour news conference--the length of time of drug's desired effect--has deflated all their hopes and they are considering legal action.