Get your sex toys at kinky Boots

Link : http://uk.news.yahoo.com/041022/80/f534g.html



LONDON (Reuters) - One of the pillars of the high street, health and beauty retailer Boots, plans to sex up its image with a new range of products including vibrators and massage oils.


Boots said on Friday it was holding discussions with condom-maker Durex.


"We can confirm that we are in discussions with Boots to launch a range of pleasure-enhancing products including personal massagers," SSL International, which makes Durex condoms and Scholl foot-sprays, said in a statement.


Boots was founded as the "British and American Botanic Establishment" in 1849, expanding rapidly in the 1880s with the spread of the railways. It now has 1,400 high street stores.


But in recent years it has been battling to shake off a stuffy image and maintain market share as supermarkets like Tesco compete on traditional product lines, such as shampoo and medicines.


It already stocks part of SSL's "Play" range -- a jelly lubricant.


"It's not solely vibrators we're discussing," said a Boots spokesman. "The range also includes massage oils. We have been in discussions with SSL but it's early days yet."


Britons were the third most likely nationality to use a vibrator out of 41 nations surveyed recently by Durex, with 49 percent of people having tried them, behind Norway with 50 percent and Iceland with 52 percent.


"We're a modern retailer and nobody could deny this is a part of modern life," said the Boots spokesman. "We're already stocking a rubber clitoral stimulator."