Much More Than A Coincidence: Hate The War, Love The Coverage
BY RAGHAVAN MAYUR
Posted 3/15/2007
The dangers of media bias are as subtle as they are insidious. Where you get your news, and how that news is slanted, will deeply influence how you perceive the world.
In the context of the Iraq War, the degree to which you approve of the media's war reporting directly correlates with how you view the war and its many consequences.
In the context of the present day, the media's bias is detracting from America's will to win. And that is dangerous.
Soldiers such as Army Reserve Staff Sgt. Chris Bain know this.
"You know what was really amazing?" he told the Washington Post. "The people who said, 'Chris, you know, I don't support the cause, but no matter what the cause, I'm always going to support the troops.'
"I was just dumbfounded by that. I asked this one guy why you don't support the cause. He said, 'I've been watching the news.'
" 'Well,' I said, 'that's your problem.' "
Our enemies also know it. According to a letter from Osama bin Laden to Taliban leader Mullah Omar released by the White House last September, al-Qaida intends to launch "a media campaign to create a wedge between the American people and their government."It added:
The campaign will stress "that the American government (will) bring more losses, in finances and in casualties."
Naturally Skewed
Which begs the question: Why is something that is so clear to both our troops and our enemies so invisible to the media elite?
Consider that in 2006, our national media reported on war protests 14 times more often than they did on pro-war or "support our troops" marches.
Put another way, out of 100 news headlines, 93 were about anti-war demonstrations while just seven reported on anything with a pro-war flavor.
Such selective reporting leaves the impression that just about everyone in the U.S. is opposed to the war. But the latest IBD/TIPP Poll tells a different story. When we asked Americans if they support or oppose the U.S. military action in Iraq, nearly half (47%) said they support it ?- a far cry from the 14-to-1 split between "anti" and "pro" news stories.
Do members of the media have a "natural" left-leaning tendency that skews their reporting? Just ask former CBS reporter Bernard Goldberg, who has said:
"The old argument that the networks and other 'media elites' have a liberal bias is so blatantly true that it's hardly worth discussing anymore. No, we don't sit around in dark corners and plan strategies on how we're going to slant the news. We don't have to. It comes naturally to most reporters."
Whether the media are motivated by a core ideology, a desire to relive their glory days as Vietnam and anti-establishment protesters from the '60s and '70s, or by simple hatred of the Bush administration, the bias seems to be built-in.
Bashing Bush
Beyond insights gleaned from insiders such as Goldberg, considerable research ?- by IBD/TIPP and others ?- shows that the mainstream media have an intrinsic anti-Bush bias and preference for liberal ideologies.
In August 2004, the New York Times asked 153 journalists (about a third based in Washington), who they thought would be a better president ?- Bush or then-challenger John Kerry. The journalists from outside the Beltway favored Kerry 3 to 1, while the journalists from Washington preferred him 12 to 1.
Testing for likability, the same survey asked the journalists with whom they would rather be stranded on a deserted island. Kerry beat Bush among both groups: 9 to 5 among the Washington journalists, and 4 to 3 among the others.
In another indicator, David Brooks in a New York Times op-ed piece stated that among journalists, there were 93 Kerry donors for every Bush donor.
Furthermore, in 2003 the Pew Research Center for the People and the Press sponsored a study that found:
53% of Americans regarded the press as being "politically biased."
51% of Americans described the press as being "liberal."
43% said that the media's criticism of the military served to weaken the country's defenses.
While ideology seems to be a main driving force behind the media's bias, we must also point out that simple economics may also be in play.
Let's face it: Today's news media hardly ever report on anything positive. Whether it's the national press or the local paper, headlines seem dominated by all that's wrong with the world ?- catastrophes, destruction, strife and death.
Sure, such headlines are often offset by sports, celebrity gossip and light humor. But what really sells, what really attracts attention like nothing else, is really bad news. And when you want bad news, when you want destruction, strife and death, the battlefield is a good place to find it.
But whether the bias is based on ideology or is just good business, the IBD/TIPP Poll found an interesting synergy at work:
Those news consumers who tend to approve of today's war reporting also tend to disapprove of the war in the first place.
For example, among those who approve of the war's coverage, just 16% say they support the U.S. military action in Iraq. Among those who disapprove, 82% support the action.
Among those approving of the coverage, only 11% are satisfied with the administration's Iraq policies vs. 72% of those who disapprove of the coverage.
Further, when examining opinions concerning the consequences of the Iraq War, similarly stark differences are evident.
Among those who approve of the coverage, 11% say U.S. efforts in Iraq are helping to make the world a safer place vs. 77% of those who disapprove of the coverage.
War's Impact
One quarter (26%) of those who approve of the media's reporting say the war has dealt a significant blow to terrorists networks worldwide, compared with 78% of those who disapprove of the reporting.
The different views also held when respondents were asked if they agree that the war has:
Helped sow the seeds of democracy in the Middle East (only 21% who approve of the coverage agreed vs. 77% of those who disapprove).
Helped rein in regimes like Iran and North Korea (27% vs. 62%).
Enhanced the strategic position of the U.S. in the Asia-Pacific region (18% vs. 59%).
Helped stabilize world oil supplies (10% vs. 42% disapprove).
The message here is clear:
The media's reporting (whether or not you call it slanted) tends to be a lot more palatable to those who see America's actions in Iraq as misguided, foolish or just plain wrong, while those who feel there's something wrong with the coverage tend to be war supporters and see the glass as half-full.
Mayur is president of TIPP, a unit of TechnoMetrica Market Intelligence, IBD's polling partner
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