LONDON (Reuters) - A TV advert that features a lingerie-clad woman caressing a carving knife and then scrubbing blood from the floor is causing controversy, just days after it hit the airwaves.
The ad for supermodel Elle Macpherson's Intimates lingerie line features several vignettes by fashion photographer Mario Sorrenti. One spot titled "Kitchen" begins with a woman in bra and knickers pensively handling a large knife, then segues to her scrubbing blood from the floor.
A middle segment, not shown on TV because it features frontal nudity but available on the company's Web site, has two naked women stalking each other in a knife fight. Macpherson said in a statement she loves the "cinematic mystery" of the ads.
The TV standards campaign group MediaWatch has said it plans to file a complaint with media regulator Ofcom. The ads, which also drew complaints when they were aired in Australia, will only be shown after 9 p.m. under guidelines set by the Broadcast Advertising Clearance Centre.
An Intimate print ad that showed a woman with her thumbs insider her knickers was banned by the Advertising Standards Authority in March.
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http://uk.news.yahoo.com/040910/80/f2c1j.html
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