terrorism

Has anyoue explored how to reconceptulize terrorism in such a way as to discout it's built in fear factor? I am sure that if you call a stampeding elepnant a a large mammal in a rush you might be discribing the same event but the emotional reaction will very different. Is there some way we can discribe terroristic acts in such a way as to demean the perpertrators. It seems that controlling the dialog would go a large way to taking away the terrorists secondary gain.