Brewer's better ad not good enough

Dutch brewer Heineken has been forced to withdraw an advert which suggested beer with a higher alcohol content was "better".

The advert, featuring Goodfellas star Ray Liotta, was screened after the brewer decided to increase the strength of its beer from 3.4% ABV to 5%, to bring it in line with its strength in other countries where it is sold.

The advert, straplined "we believe in better" and part of a £7.5 million promotional campaign, sees a stranger arrive at the front door of a beer drinker who has left the dregs of his pint in a bar on the previous night.