the man who invented the pop up ad should be hung, drawn and quartered
I hope it is a man. I'd hate to think a woman could be that dumb.
Though I do know that when readers digest used to send out those gold door keys to everyone on their mailing list, I had female neighbours come over, all excited that they'd received THE key, until I showed them my key, and we compared notes.
There's a gullibility factor that is slowly being replaced with the "let down one too many times" factor.
Modern marketing hasn't learned too many new tricks since the snake oil sales days. Cher even wrote a song about it. Gypsies, tramps and thieves.