Morality is defining the boundary of that which FACTUALLY promotes negative behaviour and results, and the things which do not.
such as advocating atheism to a corrupt politicians, thus suggesting morals are fictitious man made opinion statements. Or advocating atheism to a murderer, rapists, or child, Or a Neglectful boyfriend or a doushbag.
another example is cutting grass with non renewable resources. which is a fundamental Flaw with society, and is not justified by mass population behaviour, but is instead even better portrayed as immoral and insane.
It is moral to do something which promotes positive behaviour and does not support negative actions such as the disrespect or use and abandonment of women.