It is? Have a link on that?
You should especially know that Neodymium's used in making the "fake flint" strikers they use in welding torch strikers and campers survival fire starters (they mix it with magnesium powder and sinter it). Im sure youve used em, since you market survival stuff.
A client of mine uses Nd to make depilatory lasers called "Ne-YAG" lasers. They are used to remove unwanted hair. 9many other uses but I thought Id stay in the domestic arenas)
Nib magnets (sorta like AlNiCo magnets except waaay stronger).
I never knew it was used in hybrid batteries. Lithium is used but Nd is news to me I would love a link on that. As far as China being the orld HQ, thats becuase they are exploiting it. We have several dozens untapped deposits of stuff (that remains a secret to the chef)