@gollum,
Comcast does the same thing with their service. I believe they have 2 or 3 different tiers of service. They could have changed by now but last I heard they were 25Mbps and 50Mbps.
The confusion gets worse when you look at the US mail system. Next day, 2-3 day ect, ect. You can send the same box 3 or 4 different ways and each way is going to cost you a different amount for the speed in which the package gets there.
What this new regulation is going to do is say, I want a package shipped next day, but I only want to pay the price of a first class stamp. Shouldn't congress be involved in the process, like it was with the 1996 Federal Communications Act?