@gokingsgo,
This is an interesting question.
My initial reaction was "oh please, no" but on second thought I see where it could be a good idea.
Kids are already so inundated with advertising, and branding is already slipping into the standardized tests, that it really doesn't bother me if they were to rename a school "Coca Cola High School" as long as Coke threw huge amounts of money into the school.
I'm going to think on it a bit.