Will Young Men **** ObamaCare?

ObamaCare needs bros to survive.

Or, more accurately, ObamaCare needs plenty of young, healthy people to enroll for health insurance to offset the costs of enrolling everyone else. Hence, the ObamaCare "brosurance" ads targeting millennial men, and the similar ads aimed at young women.

Yet a Gallup poll released this week found a potentially ominous sign for that effort: Young people are the least familiar of any demographic with ObamaCare.

Only 63 percent of people 18-29 years-old say they're familiar with the health care law, compared to 72 percent for all adults nationwide. On the other side of the equation, among the oldest demographic — those 65 and up — familiarity with the law peaked at 77 percent.
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October enrollment numbers were weighted heavily toward the older end of the age spectrum. In Kentucky, almost three-quarters of all enrollees were over 35 years-old. And in California, people between 55-64 years-old made up 34 percent of all enrollments — despite comprising only 11 percent of the state's population.

Still, the lagging millennial enrollment numbers will only become a serious problem if the trend holds. And health care experts expected that older people, who are more concerned with their health care coverage, would be more likely to sign up in ObamaCare's first few weeks, while younger people would be more likely to procrastinate