Beauty firm to use 'real women' in adverts

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Beauty firm to use 'real women' in adverts

A firm is using 'real women' in its beauty product promotion because it says stick-thin airbrushed models make women feel bad about themselves.

A survey for Dove Firming moisturiser found two-thirds of UK women feel depressed about their figures and have low body confidence as a result of beauty advertising.

The study found three-quarters of women wanted to see more realistic-looking models in beauty ads and the media.

The women rated Renee Zellweger in her more curvy guise as Bridget Jones as their healthiest celebrity role model - but the slimmed down version, when she starred as Roxie Hart, only came in at number eight.

Victoria Beckham was voted the least healthy role model by both men and women from the celeb selection.

The results have led to the new ad campaign, which Dove says is designed to celebrate real women and boost their body confidence.

Women of different shapes and sizes are pictured in their underwear for the Dove Firming advertising - and the company says the images have not been retouched in any way.

Psychologist Dr Linda Papadopolous, an expert in women's body attitudes, said: "Women are constantly bombarded with images of often unrealistic and unattainable perfection. When the girl in the mirror doesn't look like the girl in the magazine or on the TV, it's not surprising that women's self esteem can be affected.

"It's great that companies like Dove are starting to listen to real women's concerns and talking to them about feeling good rather than performing miracles or selling the beauty myth."

The company's research polled 2,317 men and women, and found strong negative effects of beauty images on British women's self esteem.

http://www.ananova.com/news/story/sm_905522.html

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This is good. Now perhaps we can have shoes designed for real feet! Very Happy

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My Mom will be happy. It's one of her biggest beefs with advertising -- seeing sweet young things in ads for wrinkle creams. Very Happy

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Oh great.........maybe I will get a job and pick up a few bucks!

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caprice

But that's how they stayed looking so youthful, despite being quite antiquated in years! By using the cream, silly! Laughing

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msolga: *L* Let me tell ya what she says "Yeah right, why don't they get someone like me on there instead of someone who doesn't even need that." *heh*

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Here is a picture of the first ad!

http://groups.msn.com/_Secure/0TgDZAtUXPtBn2n2mr3COntgKHYhxF8*TzGPHw7e7GaFB58iA1VB7uOXOb2MuN7*ORL1iG79sBoNDYbNQwEcUBjgj6iOLusZOxU5yxzrW33iX1C*HQbmFkw/old_lady.gif?dc=4675465897124061420

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cute

Phoenix32890 wrote:

Here is a picture of the first ad!

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Fashion!

I'm firmly of the opinion that it's created by sadists (of the opposite sex of course Evil or Very Mad

) who never have to hobble around on ridiculously high heels, want us to spend mega $$$$$ for stuff that'll be passe the following year & generally want us to feel extremely dissatisfied with ourselves.
But women keep feeling that they have to have the right "look" , despite the unflattering things that might eventuate .... So many chunky people exposing their tummies in hipsters & short tops. So many women doing serious damage to themselves by wearing super narrow/super high heels ... <sigh> Did you know that some women are actually having their feet surgically altered to fit the shoes? Good grief! Shocked

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Phoenix, nice legs... damn nice legs!

Do you sometimes have the impulsion to wade in shallow waters and scan the waters with a discerning eye for little fishes?

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Gus- You would not believe what I catch!

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Just checked the link that BBB supplied. Hmmmm, what a good idea! Very Happy

I have friends in their late 20s & early thirties that are bit on the larger size. One talks of the disappointment of having to choose clothes from the "big is beautiful" section of clothing shops .... Mostly suitable for matrons, or older women. I like the idea of it being easier for her to find more suitable clothes for her age.

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msolga wrote:

This is good. Now perhaps we can have shoes designed for real feet!

Women consistently choose and wear shoes which are from one half to one and a half sizes too small. When i sold shoes, it was something the manufacturers constantly warned us about, and urged us to correct--to no avail. You ladies have yourselves to thank for that one.

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Msolga, someone could make millions if they came out with cute clothes in "larger" sizes. Or maybe billions. The fact that they haven't, though there have been recent weensie forays at places like kmart, is related to an apparent steely bias towards sylph.'

Not that I think a lot of weight is healthy, just that a huge proportion, heh, of the population is not suddenly desexed.
Not only do marketers skip this population, effectively, but they miss the good response that could come from paying attention to people over size 14.
Not so many years ago, you got to leap from size 13 juniors to polyester mumu, grand.

And even grand people have presence. Really, the very trendy clothing market is rather ill tuned to the possible buying populace.

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BBB
For everyone, but especially large size women, TV's QVC is a lifesaver. I've purchased nearly all of my clothing from QVC for many years. Partly because of the size consistency, quality and style options, but because my disabilities make it difficult to shop in stores.

In fact, I purchased a major percentage of my household needs from QVC---its delivered to my door.

http://www.qvc.com/

BBB

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Setanta wrote:

msolga wrote:
This is good. Now perhaps we can have shoes designed for real feet!

Women consistently choose and wear shoes which are from one half to one and a half sizes too small. When i sold shoes, it was something the manufacturers constantly warned us about, and urged us to correct--to no avail. You ladies have yourselves to thank for that one.

Setanta

I used to have that problem until someone informed me that the afternoon, after one had been on one's feet all day, was the best time to buy the correct size shoes. Apparently, you can be a whole size larger then.

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osso

I agree. And it's be particularly welcomed by larger sized adolescent girls, who either have to force themselves into totally unsuitable "fashion" clothes, or else into matronly gear. I feel for them! Sad

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BBB

Interesting link. I had fun comparing the styles & prices if Birkenstocks in the US with here in Oz. Let me tell you, yours are much cheaper! I live in mine in summer. Very Happy

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My sister-in-law is overweight and she receives catalogs from Roamans, Lane Bryant and the like. All the women modeling the clothes are 'normal' sizes. Why don't they use overweight women to model their clothing? Everybody in the catalog looks like a size 10. How about some size 22 models. My SIL doesn't like the smaller models wearing those clothes cause she can't get a good idea of how they would look on her 'ample' figure as she call it.

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doglover- Good grief! You are right. Roaman's models look like size 10s. Lane Bryant's look a little heftier. Problem is, even the heavier models lack love handles and cellulite thighs. I must say though, that in one Lane Bryant ad, for a bra, the model DID look like a DDD!

I think that you are absolutely correct. Here are two stores that cater to the full figure, and they show off their clothes on thin models. I think that is giving a negative message to their customers.

What happened to the really full size models, like Emme, who used to grace many ads for heavier women?

http://www.officialemme.com/

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Beauty firm to use 'real women' in adverts

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