Quote: Emile Coue (1857 - 1926), remembered for his formula for curing by optimistic auto suggestion, achieved a vogue in England and the United States in the 1920s.
Most of us are familiar with the quote by Émile Coué, "Every day, in every way, I am getting better and better."
He practiced "auto suggestion" (self-hypnosis), discovered that remedies given with positive auto suggestion worked better than the remedies alone. He also believed that each person had the solution to his own problem; "You have in yourself the instrument of your cure."
Coué often worked with patients to build what we call today, self-image or self-esteem, by utilizing his "Law of Concentrated Attention." when attention is concentrated on one idea over and over again, it spontaneously tends to realize itself. That's where "every day..." came in.
All together now -- Every day in every way I'm getting better and better