@Duncan82,
From what you said,
Quality (Q) is inverse proportional to call volume (V) and directly proportional to leads (L). Call length is directly proportional to leads, but if you have the number of leads directly, there is no need to all in call length since you would be double counting. It's like estimating speed by counting how many trees you pass on the road. That's might be a decent approximation, but if you have a speedometer, just use the speedometer.
So Q=k L/V where k is a constant to get the units to come out right and make a number you like to use. (No one wants a metric that yields 1.1x10-5.) Once you have the number, you probably want to normalize by dividing by the reference Q, so the Q' value for Monday would by Q/Qave where Qave is the typical expected value for Monday. Values better than one indicate a good day, less than one a less than good day.