@msolga,
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Izaro label
Housed in an elegant double storey Victorian building in Hawthorn, Melbourne, gown couturiers, Izaro have built a reputation for unique, feminine and distinctive bridal gowns.
Behind the exotic sounding name – which refers to an ancient Brazilian goddess – are design duo Hong Pham and Mel Anton, who met at fashion school in 1998. Sharing the same aesthetic sensibility and passion for haute couture, the pair decided to team up as a business partnership during their final year of study.
First experimenting with eveningwear, they discovered the demand for bespoke pieces was not sufficient to sustain a business; that left bridal wear – one of the few fashion avenues in Australia that had the scope for customized gowns in luxe fabrics. “Both Hong and I love using expensive and elaborate laces and silks that are very exclusive in this market” “We recently traveled to Paris to purchase fabrics and laces for our new collection. We felt that we could remain very unique this way as no one else would have them and at the same time cutting out the middle man”
“We design as we please and are not restricted by seasonal trends, and find customers that are willing to pay for truly unique garments: The Izaro “look” quickly evolved into a vision of strong feminine beauty, celebrating the female form with a European flavour.
Often inspired by their international travels, old Hollywood, and women in theatre and film, Izaro creations are a statement of style and substance, said Hong. “We conjure up a feeling for a type of woman as we are designing a dress – we get inspiration from all sorts of places. We love exaggerated, fitted silhouettes and spend a lot of time ensuring the foundations of a gown are right. We ask ourselves, would we wear this dress? And try them on ourselves.”
Mel observes the average age of most brides is late 20s and early 30’s. Many of them are career women who want to look feminine but not necessarily conventional.
With the atelier located above the showroom, it is easy for the Izaro team to deliver a responsive, one-to-one service, where samples, fabrics, sketches and fittings of the actual gown, can all happen in one place. “Our customer is pretty much like us.”
“They run their own lives, are strong yet feminine. They want an element of tradition but don’t want to look mainstream. Whether the bride likes bold and eccentric or soft and simple, we work with them to create a look that is both beautiful and true to them.”
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I appears the designer specializes in wedding dresses.
So what is this outfit for, a bush wedding.