@Thomas,
I agree with you in the short term, but I'd like to see USPS reform for the long term. Here is what I want them to do:
1) I want the Post Office to raise prices. Sending data through snail mail is stupid most of the time. Sure, there are some items like cards where it is as much a "package" or physical item as data but the overwhelming majority of mail is just data that can be delivered much more efficiently than printing it on dead trees and flying it (using a lot of energy) across the country.
It's stupid, and it doesn't matter if dumb businesses currently depend on it, they are getting their lunch slowly eaten by people who understand just how dumb this is.
I've done bulk mail, it performs thousands of times worse than internet marketing in most cases but marketing folk still like it because it's traditional and more artsy than the internet, they get to play with designers more and they feel like they are doing branding and all but it's just a huge waste of marketing money and by calling it branding marketing they get to not bother tracking it if they don't want to.
So I took my spend to the web and ate the old-world marketer's lunch. I ran the glossy magazine ads, I did the fancy mailers and I measured it all and it was orders and orders of magnitude worse of a spend than digital advertising where I could target better and cheaper and actually convert the lead on the spot.
Google's CEO called branding "The last bastion of unaccountable spending in corporate America" and while that is a slight exaggeration (some companies like Coca Cola are obvious candidates for branding campaigns over ROI campaigns) it is true that advertising with his company is far more effective for the overwhelming majority of businesses.
So let's accelerate this already, one reason snail mail advertising is not economical is because it's more expensive to print and send a message to someone on dead trees using oil to get it to them than it is to send an electrical current along a wire. Let's make this fast already $1 minimum cost is reasonable. I would pay that if I needed to send a Christmas card and if it's important enough to send across the country on dead trees it's worth a dollar.
2) The price hike may piss people off, but let's bring the USPS into the new century while we are at it and offset this with some technology. I never touch my mail. I use earthclassmail.com to have US addresses around the country and they scan my mail for me and I read it online.
The USPS should offer this as a free service directly. Some companies are offering paperless statements and all but they still send crap by mail. Bank of America tells me there is no way for them to stop sending me a snail mail confirmation of every wire transfer I receive.
Fine, send it but instead of shipping it across the country to a guy like me who will opt for the digital mailbox just scan it at the place you get it and send it over the internet. It's cheaper for you and this is a service I currently actually pay for.
3) Yes! Kill Saturday delivery. But just to start, I'd eventually want to go 3 days a week only.
The technophobic will balk initially, but snail mail is logistically retarded, and the so0ner it starts to die off the better. I don't want it ever to die, we still need to deliver those packages and cards somehow but let's get the transition going to a package and card service and not a junk mail and bills service. I don't want to prop up a dead end technology and snail mail for data delivery is astronomically retarded.