Of course that is my argument...I honestly don't get why you are unclear on this. I have said it again and again, as well as repeating several times that I have no problem with KFC responding to un-founded pressure.
I wasn't very clear. I understand that is part of your argument, but I don't think it's the extent of it and I can't subscribe to the subsequent conclusions about American culture projecting.
The part that I'm unclear about is why you think they need to be projecting American culture onto Australia in order to be offended by the commercial as opposed to just not discerning between intent and effect (which you, of course, know is a pretty common thing for us to do).
There WAS no propogation of a racial stereotype...except possibly that white Australians eat **** and are likely to be unhealthy.
There wasn't one in intent, but I can see how it can be interpreted as forwarding the following stereotypes:
1) That being in the middle of a bunch of blacks is scary.
2) That blacks love them some fried chicken ('that was easy").
Honestly, TKO's Chappelle remark is spot on, it almost seems like a comedy skit intending
to make a double entendre on those stereotypes.
I have no problems with Americans being race sensitive.
I DO have a problem with them assuming that their parochial TRIGGERS for racial sensitivity are universal.
Why do you assume that they assume that in this case? I think a lot of them might not even know this was a foreign commercial. They are going to see a KFC ad on YouTube that seems like it's intentionally propagating that stereotype and get mad.
I don't get where you see the cultural projecting and undue influence in this, I really don't.
For christ's sake...why would any thoughtful human assume that FRIED CHICKEN is a universal indicator of racism!!!!!!!
Why would any thoughtful person assume that this was a pre-requisite to being offended by this creative?
I don't expect much better, frankly, since it is a stereotype that many Americans are extremely ignorant about the rest of the world.
Well, like I said earlier I think this is a case of Australians thinking they are the center of the world. And that they are an island (well they may have a point there) with no influence outside their culture. These ads reverberate beyond Australia and it's ironic that you talk about being ignorant of the rest of the world when the same can be said about the blind spot that let an ad like that out for KFC.
This particular stereotype could be devastating for KFC, and for it to get that far in the Australian market is pretty shocking to me, this isn't even one of those surprise cross culture problems like when the name you pick for your car happens to mean "penis" in some obscure language. The blacks/fried chicken gaffe is one of their corporate parent's worst advertising nightmares. Because a world exists outside of Australia this stereotype elsewhere matters.
I think all countries get irked by this sort of thing. Just as Australians irk our neighbours by stupid ignorance about their countries. It's a pretty human sort of irk.
That's true, everywhere I go the most typical culture clash I see is someone taking offense that the other guy doesn't know something about their country or culture.
Sometimes it's justified (e.g. when a US president is calling the country he's visiting the wrong name) but other times it is just a minor bit of information asymmetry that is taken as an insult (e.g. "we are in the top 10 economies in the world and you don't know that we don't speak 'Brazilian' in Brazil?") but it really is very typical.
I know we often have little country syndrome...hell, I laugh it at myself. I don't think this is really a major example of it.
I know, I learned the term from you. The parts that reminded me of it were about the "undue" cultural influence on Australia. American culture is loud, I can sympathize with little country syndrome given its influence on small countries. But if anything get mad that you have a KFC in your country!
On a side note, Costa Ricans love them some fried chicken. In downtown there are some areas where there is a KFC equivalent every 10 meters. I have no qualms saying this because this isn't an offensive stereotype to them. If I told it to their face they'd ask who doesn't love fried chicken.
And on a side side note, I think it's funny to see the trans-national issues take a classic political correctness debate and make the interlocutors take up a fundamentally different position on the matter.