This reminds me of a very "clever" ad that we put together for April Fool's day when I worked in advertising.
It was hilarous -- full of insider humor. In the fine print it even said "happy April fool's day" amongst many
other insulting side notes.
But one client didn't read it and they ran it in the paper.
And the **** hit the fan and then some.
And then some more.
We learned our lesson.