At 8ft tall and wearing a garish green jersey he's not the sort of chap to get lost down the sofa.
In fact, you'd think he was unlikely to get lost at all. But someone (possibly someone big), somewhere is missing a key bit of their Lego set.
The colourful character mysteriously washed up on Brighton beach yesterday spawning dozens of tales - soon to become local legend - about where he may have come from.
While some believe he floated from Denmark-where there is a Legoland park), others suggest he toppled off a ship. Of course, there's always the cynical possibility he's part of a publicity stunt.