The rise of Sarah Palin has had an unexpected negative effect for one San Francisco wine bar: sales of what was previously its most popular wine, an organic Chilean variety named Palin Syrah, have plummeted. "It was our best selling wine before," Chris Tavelli, owner of Yield Wine Bar, told the website Serious Eats
'Palin Syrah' Wine Drops in Sales After Sarah Palin Veep Pick
Posted by The Serious Eats Team, September 22, 2008 at 8:45 AM
Editor's note: This dispatch comes to us from wine guru Amy Monroe. She works in the grape business in the Bay Area, and literally stumbled across the "Palin Syrah" this month at a San Francisco wine bar. "How can you not write something about it?" she thought. The Palin label is inexpensive (about $13 a bottle), organic, and Chilean"attributes that don't necessarily make it a cult wine"plus it's relatively invisible on a Google search. Thanks, Amy, for enlightening us on the Palin Syrah! "Erin
"It was our best selling wine before (the V.P. announcement),” said Chris Tavelli, owner of Yield Wine Bar, which has offered Palin Syrah, a certified organic wine from Chile, by the glass since July. But after Sen. John McCain tagged Sarah Palin as his running mate, sales of the wine with the conservative's inverted name plummeted"not surprising in famously liberal San Francisco.
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