I was looking around for a picture of a flower to post on one of littlek's threads and I stumbled across this one.  The title above the photo was simply "The entrance to a pitcher plant"
 
Fascinating, isn't it?   I can see why a passing fly might be curious and be lured to its death.   
But then we have other meat-eating plants such as this one...
 
What insect in its right mind is going to be attracted to that?  I suppose there might be a few flies heading home from a night at licking beer spills off the bar and as they pass by one of them might say, "Dude, let's check out that place!"