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Wed 27 Feb, 2008 08:32 pm
Courtesy of the New Yorker, here's an interesting essay and review of Dan Ariely's new book, Predictably Irrational: The Hidden Forces That Shape Our Decisions, the latest attempt by an economist to explain why consumers make irrational economic decisions.
What Was I Thinking?
I'll be back, I have thoughts on this, but have a date with Morpheus.
I see the New York Times is featuring a review of the same book.
The Advantages of Closing a Few Doors
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