Sin Free Sex Toys

Joy Wilson went looking for something to spice up her marriage without compromising her Christian beliefs.

Finding nothing, she founded her own "sin-free" sex toy business. Book22.com caters to the Christian community with books, toys and occasional advice. The name refers to the Song of Solomon, the extended love poem that forms the 22nd book of the Bible.

Wilson says that after the birth of her first child, she had trouble rekindling her desire for intimacy. She and her husband went looking for marital aids, and found that Internet searches for products as tame as massage oil led to sites with pornographic images. "I was really surprised that it was that bad," she says.

She and her husband talked it over and decided that there must be a way for conservative people to add a spark to their romantic lives. She says their site steers clear of certain types of sexual activity that they believe are unholy. And they carefully consider which new products to add.

"We pray about things before we add them to our site," she says. "We live our lives very openly in front of Jesus, so we just kind of pray for direction about which way he would have us go, and I have to be honest with you ?- he's really surprised us. ... Almost our whole entire 'special order' page has come about from that."

Wilson says she and her husband are blessed with good health, but that God has shown them that other couples might need help from a particular toy.