The "Newscripts" section of the November 5 issue of Chemical & Engineering News described a report issued by some young British scientists to combat some pseudoscience. The scientists took note of some unlikely "scientific-sounding" claims in advertisements, then called the sponsoring companies' representatives to challenge the claims.
The report is available free online and makes for some fun reading.
There goes the science bit
(Click on "Voice of Young Science" and follow the link to the launch page)