Fri 25 May, 2007 06:01 am
I want some tips/tricks to double or triple my current online business.
Advertise. As in spend money and advertise (as opposed to forum postings and the like).
I've doubled vendor revenue a few times for others with SEM (Search Engine Marketing, basically PPC ads) used wisely.
Here are the basics:
- Make sure your product is viable. If it's too expensive, too slow or whatnot this needs fixing before the internet can do anything to help.
- Make sure your website converts to the best of its ability. It's pointless to work on increasing traffic if you aren't converting it well.
- Start an intelligent SEM campaign. Remember that position of the ad and volume of clicks mean nothing initially. All that matters is conversion and ROI. Then try to target your ads better than your competition. For example, you can probably get cheaper clicks for the term "wooden toilet seat" than the more generic "toilet seat" and with finds like that you can find cheaper traffic. Point it at special conversion pages (not the home page, you care about your home page but your users don't). These can be custom pages for each ad or maybe just product detail pages (remember, make sure they convert well).
Once you tweak those factors and establish a profitable ROI then it's simply a matter of how much money you can throw at your money making machine you've made.
Friendly service and getting goods to the customer quickly is also useful.
Im sorry. I did not mean to make you think you had to post your website in response to my question.
What I was asking was what are you selling, as in specific goods.
And I was thinking, you could run a Yahoo or Google sponsored add listing based on keywords that you think people would use when hunting for your product.
When you do a Google or Yahoo search, on the right hand side of the screen you see a listing of specific companies.
These listings are bid on by people.
I run a Yahoo sponsored add for 25.00 a month , with a click bid of .11 cents.
You only pay for clicks you receive to your webpage and you can set a monthly limit to how much you are willing to pay for that add.
Out of my bids , I have gotten 2 clients.
It has paid for itself almost 11 times over by just that.