KFC logo targets extraterrestrials

KFC logo targets extraterrestrials

16 November 2006

NEW YORK: From space, extraterrestrials and astronauts can look back to earth and see The Great Wall of China - and KFC's Colonel Sanders.

The KFC Corp has launched a rebranding campaign with an 87,500 square-foot image of Colonel Sanders in the Nevada desert which the company says makes Kentucky Fried Chicken the world's first brand visible from space.

"If there are extraterrestrials in outer space, KFC wants to become their restaurant of choice," KFC President Gregg Dedrick said in a statement.

The logo consists of 65,000 one-foot by one-foot painted tile pieces that were assembled like a giant jigsaw puzzle.

"If we hear back from a life form in space today - whether NASA astronauts or a signal from some life form on Mars - we'll send up some Original Recipe Chicken," said Dedrick.

The logo also depicts an updated version of KFC icon Colonel Sanders who wears his signature string tie but with a red apron instead of his classic white double-breasted suit.

The logo was built at the remote Area 51 desert near Rachel, Nevada, which KFC said was known as the UFO capital of the world and famous for its association with UFO conspiracy theories.