Now you too can stink like a cheese

Now you too can stink like a cheese

The makers of the world-famous blue cheese stilton have launched a perfume.

Eau de Stilton aims to "recreate the earthy and fruity aroma" of stilton "in an eminently wearable perfume".
The odour is described as "symphony of natural base notes including yarrow, angelica seed, clary sage and valerian".

A Manchester-based aromatics company was commissioned by the Stilton Cheesemakers Association to synthesise the perfume as part of a campaign to persuade more people to eat their product.

The association has approached TV presenter and lads' magazine favourite Cat Deeley to be the "face of Eau de Stilton".

"Blue stilton cheese has a very distinctive, mellow aroma and our perfumier was able to capture the key essence of that scent and recreate it in what is an unusual but highly wearable perfume," said stilton spokesman Nigel White.

"While we don't have quite as generous a budget as some of her other endorsements, we would love Ms Deeley to be the face of Eau de Stilton and look forward to hearing what she thinks of the scent."