Drink yourself to death for £20
Aug 26 2005
By Paul Mcmillan, The Evening Chronicle
The Chronicle yesterday reported on Shadow Home Secretary David Davis' fears over 24-hour drinking. And this week an inquest heard how a teenager died from acute alcohol poisoning. With just £20 in his pocket, reporter Paul McMillan reports on cheap drinks promotions.
Pubs are continuing to promote cut-price drinks despite rises in drink-related illness in the North East.
Drinks promotions around Newcastle city centre make it possible to consume more than the Government weekly recommended level for under £20.
A sign outside one pub the Chronicle looked at during a straw poll proclaimed: "All Day Great Value."
In the Wetherspoon-run Union Rooms on Westgate Road, Newcastle, it is possible to buy 10 pints of lager, two Smirnoff and Cokes and still have change from £20. This adds up to around 24.8 units.
The recommended weekly limit for men is 21 units and 14 for women.
At the Beehive, on the corner of High Bridge, pints of smooth are advertised for as little as £1.35, pints of LCL lager at £1.25 and trebles from £1.75. Ten trebles and two pints of LCL would bring the total unit consumption to more than 30 units.
And in the Crow's Nest, near the Haymarket, it is also possible to buy 10 John Smiths and two Bacardi Breezers - again totting up more than 30 units.
According to The Portman Group, an organisation formed by drinks' manufacturers to promote sensible consumption, an average pint of beer contains 2.3 units and a pint of lager 2.8 units.
A 330ml bottle of lager contains 1.7, while a 275ml bottle of brands like Smirnoff Ice, VK, Reef and Bacardi Breezer contain 1.4 units.
But despite guidelines on drinking alcohol-related deaths in the North East have risen by more than 28% in the past five years.
An inquest last week heard how Mark Shields of Northumberland died of acute alcohol poisoning the night before his 18th birthday. He downed three pints, five double whiskies and three double Aftershocks in around half an hour.
At Yates on Grainger Street it is possible to buy 12 bottles of Archers and two shooters. The Archers alone contain more than 16 units. At Bourgognes, opposite The Gate, it is possible to buy nine double whiskeys and two pints of John Smith's for £19.95, more than 22 units.
On the Quayside, Akenside Traders advertises doubles with soft drink mixers for £2.25. Eight would amount to 16 units and still leave £2 change. At Flynns, it is possible to buy trebles for under £2. Ten light-colour spirits have a unit count of 27.
Liver specialist Dr Christopher Record, based at the Royal Victoria Infirmary in Newcastle, played a leading role in campaigning for cigarette-style warning labels on alcohol bottles. He is also calling for licensing fees to be raised to pay for the consequences of heavy drinking.
He said: "£20 is not a lot of money for somebody going for a night out. This is the trouble, alcohol is so cheap.
"The more people drink and the longer they do it for, the more likely they are to get alcoholic liver diseases and get into trouble."
British Pub and Beer Association spokesman Mark Hastings said tackling drunken thugs in town centres was vital but added: "We must not overlook the fact most of our alcohol is not consumed in pubs, but bought from supermarkets and drunk at home.
"Our industry recognises it has a vital role to play and is committed to driving up standards and driving out irresponsible practices.
"It is equally important for individuals to carry their share of responsibility for their own drinking."
How far £20 goes
Wetherspoons
Smirnoff and Coke, £1.20
Bitter, £1.49
Carling, (pint), £1.59
Stella, (pint), £2.10
Bottle of Becks, £1.39
Reef, £1.19
Gordons and Tonic, £1.20
Yates
Shooters start at £1
Two bottles of VB lager, £3.30
Two bottles of Archers, £2.90
Crows Nest
Bacardi Breezer, £1.65
Becks, (bottle), £1.60
John Smith, £1.65
Beehive
LCL, pint, £1.25
Trebles from £1.75
Smooth pint, £1.35
Akenside Traders
Double Vodka and Pepsi, £2.25
Double Jack Daniels and Pepsi, £2.25
Double Red Bull and vodka, £2.25
Flynns
Trebles, £1.95
Pitchers, £6.95
Selected bottles, £2.10
Cocktails, £2.50
Wine, bottle, £6.95
Bourgognes
Double Smirnoff/Barcardi/ Gordons/Bells, £1.85
Smiths, £1.65
Fosters, £1.80
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