@tanguatlay,
In the American style the initial quote is denoted by double quotation marks(“) and then single quotes (‘) are used for quotations inside the initial quotation.
For example:
“The concept of childhood,” according to Professor Aaron, “is a social construction, and, as John Doe said, ‘is influenced by the norms and values of each era.’”
Single quotes are used in the British style (‘) for initial quotations, then double quotes (“) are used for quotations inside the initial quotation.
‘The concept of childhood’, according to Professor Aaron, ‘is a social construction, and, as John Doe said, “is influenced by the norms and values of each era”’.
These examples also demonstrate that commas and periods are placed inside the quotation marks in the American style, even if they are not present in the original quote. The British style (and this makes more sense or maybe I'm just biased since I'm British) has unquoted periods and commas placed outside the quotation marks.