Entrepreneurs cash in.....

Cashing in on runaway bride: dolls in track suits; even hot sauce is hot
at 13:51 on May 14, 2005, EST.

ATLANTA (AP) - Maybe hot sauce is the cure for cold feet.

Jennifer's High Tailin' Hot Sauce, a nod to the saga of runaway bride Jennifer Wilbanks, has sold briskly since its debut Wednesday.

"I'm in the hot sauce business and this is the hottest thing I've got right now," said David (Pappy) Ryan, who runs Pappy's Peppers in Lawrenceville, Ga. and says he's sold 10 cases of the private-label sauce.

He's not the only one cashing in: Herobuilders.com, a Danbury, Conn.-based manufacturer, has sold out of its first batch of 250 Runaway Bride action figures at $24.95 US each.

The 30-centimetre-tall figures feature a dark-haired woman in jogging pants with a colourful towel similar to the one Wilbanks wore over her head and a midriff-baring jogging shirt that says Vegas Baby.

"It's an unbelievably incredible story," said Emil Vicale, who owns Herobuilders.com. "We had over a million hits in one day. That's never happened before."

Wilbanks items have also flooded EBay since a man auctioned off a slice of toast carved with a drawing of the runaway bride for $15,400. (The winning bidder has refused to pay.)