Some thoughts:
- We should definitely consider changes to the mail delivery system, things like no Saturday delivery or maybe just delivering three days a week.
- Because some or most people do not find value in advertising, that doesn't mean that everyone doesn't. If those mail circulars did not drive business, for profit businesses wouldn't send them. Studies during newspaper strikes have shown that the average prices people on the low end of the economic spectrum pay for everyday items go up when they lose access to advertising. I remember in my childhood going through those circulars and newspaper inserts looking for coupons or sales. That I can afford to throw them out these days doesn't mean I've forgotten how they helped our family keep a few dollars in our pockets.
- The mail system is a significant vector for political advertising. Many people might consider that a negative, but curtailing it limits how candidates can reach broad swaths of the electorate with their message. I don't know that there is another avenue where someone can directly deliver their message as wide ranging and direct as the mail system, especially when other local media platforms are increasingly being purchased by conglomerates with their own agendas.
- Not everyone has easy access to digital delivery. From where I sit surrounded by computers and high speed access, it is easy to overlook that a significant portion of the US (
almost 20%) does not have any sort of Internet subscription. These people skew towards the poor and elderly and include both my parents who still write out checks and use paper pay stubs that arrive in the mail.
I'm pretty much all electronic and I definitely think that is the wave of the future, but until we have something like the
Rural Electrification Act to get digital access across the country, we are going to need the mail system.