@roger,
Chick is a obdurate, intolerant organization owned by the Cathy family known for their odurance and intolerance, particularly in, what they believe are, Christian matters. You cannot effect change in a Christian organization which would rather observe a scorched-earth policy than bend to the will of the public buying its product. I would suggest that many who buy Chick's food are opposed to its policies, but are so enamored of its product that they are willing to sacrifice principle. The Baker, because of its size, has already experienced a significant diminution in its revenue. I should hope that if it fails, that failure stands as a testament to those who would engage in discrimination.