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Profit Margins

 
 
Buffalo
 
Reply Mon 3 Jan, 2005 10:49 pm
How does a distributor calculate their markup percentage on a product given the following:
Their cost = $65
Their retail = $109

Is it one of the following formulas? If not, what do these formulas tell?

$65 / $109 = 59.63% ?

$109 - $65 / $109 = 40.37% ?

$109 - $65 / $55 = 80% ?
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Ticomaya
 
  1  
Reply Mon 3 Jan, 2005 10:59 pm
I think the markup would be expressed as: C * x = R, or x = R/C

Where x is the markup.

In your example, $109/$65 = 168%

But I'm no expert.
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timberlandko
 
  1  
Reply Mon 3 Jan, 2005 11:20 pm
The top-line profit, or "Markup", is the difference between the sale price and the acquisition cost. In this instance, $109 - $65 = $44; 44/65 = .67692 etc - call it 67.7%, so; $65 + ($65 x .677) = $109
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