@dhonandthirtinu,
Quote dhonandthirtinu:
Quote:A common phenomenon in some countries, especially in the United States, is the search for heroes and the deification of celebrities.
The United States led the world in the electronic communication revolution and in such phenomena as broadcast networks. Since it has been the world's largest market for a long time, the movie, television and music industries here were the first to find out the advantages of promoting an artist's career from the beginning and promoting it endlessly. Our media is saturated with celebrity promotion, and there is a whole industry devoted to how to promote a performer or anyone who has done something notable. The financial payoff to anyone who gets even a modicum of success in the media is huge.
It won't be long, though, until the rest of the world catches up. The science of finding out who people want to see and how to make money off that fact grows more advanced every year.