Heart healthy logo from the AHA is for sale. Cheerios and chocolate milk: the hallmark of any nutritious breakfast.
Believe it!!
http://www.healthy-eating-politics.com/american-heart-association.html
Excerpt
Did you know that the American Heart Association pulls in huge sums of money each year from food manufacturers like Kellogg's and General Mills?
In return, the AHA provides an endorsement for the food industry products made by these corporations.
For each of the approximately 630 "heart healthy" logos on cereal boxes or other food products, the AHA gets a cool $7500 a year.
Well actually, the Center for Science in the Public Interest (CSPI) reports that the AHA charges companies on a per product basis: $7,500 for 1-9 products, $6,750 for 10-24 products and $5,940 for 25-99 products in their first year.
To renew in subsequent years, the prices are $4,500, $4,050, and $3,570 respectively.
CSPI estimates that in 2002, with over 630 products certified, the AHA received over $2 million dollars from its food certification program.
The foods the AHA "recommends" include chocolate milk, high sugar breakfast cereals, processed meat products full of chemicals, and other unhealthy products.