I have read the article earlier and it is so true.
Lagom is very Swedish and somehow a word difficult to explain or even translate.
It is also the atmosphere created by the people - it is not how a room is decorated.
Here is Angel Hotel, Bury St. Edmonds which for me is full of hygge even if the
British leave the doors open and a cold wind blows thru
Here is Leonardo Hotel, Hannover, Germany - there is no hzgge
This is Plaza Hotel Copenhagen - the Library Bar
Hotel Linnea Helsingborg Sweden