@dalehileman,
Well, this is about general semantics. Our minds are made of meanings. When you use the word "Is" you are separating and encapsulating meanings, and there is no such thing as an isolated entity. Puting names and using the word Is creates isolation of meanings. I don't know if you've noticed (it depends on how well you function mentally. The more intuitive the better you feel it). I've always felt it in anticipation whenever i spoke and encountered a situation where the wourd "IS" would be commonly used. I also fund a book called Science and Sanity which explains this.
For example: This "is" a cup. (NO, it is called a cup). This creates encapsulation and isolation, leading to less intuition, thus less Intelligence.
I also found that the "is" of adjetive also encapsulates and puts a label.
For Example: This is better. (Here what happens is that in your mind some situation gets labled as more than another, which may not be the case in other instances)