That's how I got my sons to enjoy reading, by letting them buy comic books when they were young. I'd take them to a bookstore and tell them they can buy anything they wanted - including comic books. It reflected in how they performed in school. Out older son graduated summa cum laude, and our younger son magna cum laude. Our older son now works at the University of Texas, Austin, reference library. I'm sure, he couldn't be happier. My personal reading habits are not too good. I have several books on my nightstand that I peek at once in awhile. I'm more apt to listen to music on my MP3 or watch some tv before I hit the sack.
The fact is I am a compulsive reader. Thirty-five cents' worth of Gold Medal Original will put me right to sleep. Or Perry Mason. But I'll read the ads in an old Paris-Match that has been used to wrap herring before I'll do without.
I used to read books constantly. Now my eyes are too weak to do much of it.