@Tes yeux noirs,
You're right, that's where I've seen it.
I'm a relatively new arrival to New Mexico, which is Mexico adjacent, and we have items from both places in my grocery store. Frankly, I love and hate some of the food here (the hate having nothing to do with the spicing, just try the horrible fish), and have done a lot of exploring, since I can take a fair amount of heat in my food. I'm more moderate, in that I probably eat chile, chili, and even chilli, one of those, every day, usually not blasting.