Kindle and water TV adv.

Just been seeing TV advs showing people in and around water using their Kindles.

Kindles are not water proof so reading standing up in a swimming pool for example seems insane.

Yes, I know that you can get water proof containers for them however there seems nothing but the Kindle being shown in those advs.

I kind of wonder if someone does ruin their Kindle by following the examples of the people shown in the advs if you could get an replacement no matter what the owner manual stated.