Ben & Jerry’s is very sorry about that offensive Jeremy Lin ice cream flavor

Ben & Jerry’s is very sorry about that offensive Jeremy Lin ice cream flavor
02/27/2012
by Paolo Lucchesi in Controversy

Lin-Sanity.

On Friday, Ben & Jerry’s began offering a “Taste The Lin-Sanity” flavor in one of its Boston shops. The flavor originally consisted of vanilla frozen yogurt, lychee honey swirls and fortune cookie pieces. The fortune cookies were swapped out after some initial backlash, but the damage was done.

On Saturday, Ben & Jerry’s apologized, both in a statement and on Twitter:

We offer a heartfelt apology if anyone was offended by our handmade Lin-Sanity flavor … We are proud and honored to have Jeremy Lin hail from one of our fine, local universities and we are huge sports fans … We were swept up in the nationwide Linsanity momentum. Our intention was to create a flavor to honor Jeremy Lin’s accomplishments and his meteoric rise in the NBA, and recognize that he was a local Harvard [University] graduate. We try demonstrate our commitment as a Boston-based, valued-led business & if we failed in this instance we offer our sincere apologies.

Racism: never delicious, not even when billed as handmade.

· Previously: Jeremy Lin now has his own ice cream and his favorite Bay Area post-game meal was In-N-Out [Inside Scoop]