Fri 12 Aug, 2011 01:44 am
Is it better to stick to long term SEO strategies or add a PPC to my marketing tool? I would really appreciate some professional advice here. Please send in your thoughts and opinions to the post.
The two are not mutually exclusive. Pay per click ads are all well and good but users need to find your website -- hence good SEO is also necessary.
They both go hand in hand. They'll both help you rank better in search engines. It just depends on the client's budget.