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Tue 26 Jul, 2011 08:07 am
I am doing some research in cross-price elasticity and I have the following question.
How do you account for inter-correlation of two products? Say that you have product A and product B and that you find there is a significant cross price effect between the price of product B and the volume of product A. The mistake here is that we are ignoring the correlation between the price of A and price of B. If every time you raise the price of product B you also raise the price of product A then the cross-price elasticity between B and A may be misguided because it is really dependent on the price of A.
Is there a way to adjust the result based on the correlation between the price of A and B?