@melisawilson,
I am telling you the secret of my seo tactics. first of all you need a very strong on page for your website. You have to use main keyword in title with your domain name and put at least 9 keywords in meta keywords section in the meta description portion define your service which is related to the main keywords you use but put in mind don't ever use the exact keyword in description, you can break the keywords if it is based on 2 words. for e.g if you keywords is "seo services" in the description you can write as "Seo is the need for every business for the online promotion we offer custom services at affordable cost.". if you look in the description you can find both the words "SEO" and "Services". after than you have to optimize you website for SEO including content. write the descriptive content about you services and also use images and video in it you website will be completely optimized. Don't copy the content from any where otherwise it will be counted in spam and you website will never be ranked in search engine results. for off page also known as link building, I suggest you to work with
web 2.0
Forum posting on relevant (good authority forums)
Post blog with internal link in different channels.
book marking (Digg, Diiggo, delicious, stumble upon)
Guest post on authority websites (relevant)
This tactic is safe and your website will be ranked within 2 - 3 months if targeting local market.