I bought my washer and dryer based on the Consumer Report ranking of "best buy" and I haven't been thrilled with it. In fact, it's the only product I've purchased that I ended up extending the warantee on since I had to have it serviced twice while it was still under the original warantee.
I remember attending a business seminar once where the guest speaker said something like "if someone is happy with a product or service they might tell one or two people; if they're unhappy with a product/service they'll tell everyone they know". I think internet reviews bear this out: it is so much easier to find bad reviews than it is to find good ones. Everything is crap, according to the internet.
Reviews are further complicated by the fact that so many manufacturers use the same componets and even the same factory. For example: Frigidaire, Maytag, Electrolux, and LG are all made by the same company, using the same parts but have they slightly different design features -- mostly cosmetic.
I know the product I'm looking at is offered as a loss leader -- which doesn't mean it's bad but it does make me suspicious.