@gungasnake,
If you believe the skeptics of EEstor, the reason your Google searches are turning up next to nothing is because they have nothing. An alternate answer is that the lack of news of EEstor is because late last year they ramped up their sealth mode to avoid tipping their hand to the competitors you mention, and that we may be in the calm before the revolution. It's one or the other, nothing or everything. Only time will tell.