@Victor Murphy,
Understood, but nevertheless, I promise that not all size 10s are the same. Some are constructed in a way that are way too tight on my toes, while letting my heels come almost completely out of the shoes. Shoes are simply the last thing I would order online, and if I did, I would only order from vendors who promise a return privilage.
To your main question, athletic shoes should be the same size as dress shoes, work boots, etc., especially if they are the same brand.