Homeowners: Help Pick An Event Title

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To keep this as simple as possible

I have a client that is implementing a unique consumer oriented campaign / event.

It has come to our attention that the title / tag line of the event may be causing some confusion and we are at the 11th hour, thus we must act FAST.

I need to know from you:

1) Which title are you more likely to remember.

2) Which title bears a closer resemblance to the event.

FYI: the event is virtual on-line kitchen decorators tour concentrated in a local metropolitan area with a public rating system to determine finalists and a final public vote for a winner.

The Titles Are:

Kitchens of Memphis

or

Memphis Kitchen-Idol

Thank you for your feedback

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Type: Discussion • Score: 1 • Views: 1,700 • Replies: 14

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Did I forget
Forget to mention Memphis?
Home of Elvis and the Ancient Greeks...
-Talking Heads

Any thing you want Allan... But I'd reccomend against Greaseland.

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hard to remember and say: Memphis Kitchen-Idol

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Memphis Kitchen-Idol makes absolutely no sense to me.

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Memphis Kitchen-Idol - could be a famous chef - yet to appear on an info-mercial

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Wokking in Memphis?

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I first read "Kitchens of Memphis" as "Kittens of Memphis" -- your call whether that's good or bad. ;-)

The hyphen one is awkward.

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A lot depends on who your target audience is. If your target audience is the young newlywed/new homeowner in their early 20's then go with the Memphis Kitchen-Idol title.

If your target audience is the more mature homeowner remodeling existing kitchens, then the Kitchens of Memphis title is more suitable.

I personally prefer the Kitchens of Memphis title if those are the only two choices. The Idol title makes it seem more like a spoof then a launch of a marketing campaign.

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I dunno, I like "Memphis Kitchens, Virtually You."

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cav- Not half bad!

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Since it is a contest that the public will be voting on, how about:

Memphis Kitchen Makeovers

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I definitely don't like Kitchen-Idol. . . makes no sense. So the first is the lesser of two evils, I suppose. . . since it is the 11th hour, I'd say go with that.

And a quick "hi! :-O" to Seal :-)

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Thank you for your feedback!
Everyone,

Thank you for your contributions, your thoughts and your honesty.

You are all much appreciated.

Sincerely,

Allan

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mediamann- Sooo...........What did you decide?

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the decision...

Phoenix32890 wrote:

mediamann- Sooo...........What did you decide?

well, for branding protection reasons, we decided to use the Kitchen-Idol version and added the tag-line

"Virtual Kitchen Tour Where Your Votes Count!"

I'm not exactly crazy over the tag-line, doesn't roll off the toungue for me... If anyone has any suggestions, I'm all ears.

Thanks again for the input...

Allan

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Homeowners: Help Pick An Event Title

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