Green Witch, I am so on board with both you and Set.
There are so many copycats with similar names, who have people calling business using questionable techniques to get someones permission to put your name in those books.
They don't care who answers the phone at your business, and if they can get someone to basically say yes to some innocent sounding question, they call that an order.
Also, as Set said, what a mess. Literally tons of paper that will never be looked at, dumped at all sorts of places.
Here, you can't just put the book in your own recycle bin, you have to take it to a large dumpster marked for phone books. Many times they are in the parking lot of a grocery store.
It's a royal pain in the ass.
If some small businesses, like a plumber or auto mechanic doesn't have a web site, they advertise in places like craigslist.